What the studio can do for your project

A practical list of the services we run in-house, from early research to the final launch assets. Each one is a working method, not a promise.

User research and interviews

We start with real conversations. Structured interviews, usability tests, and field observation help us define who the product is for and what actually needs to change before we open a design file.

Wireframes and rapid prototyping

Low-fidelity wireframes and clickable prototypes let us test navigation and content hierarchy early. We iterate on paper, then in Figma, and only move to high fidelity once the flow holds up.

Visual language and art direction

Typography, color, photography style, and motion principles are built as a system, not a single screen. The result is a visual language that stays consistent across web, packaging, and campaign material.

Motion graphics and styleframes

For launch campaigns and interactive pieces, we produce styleframes and short motion sequences that define how the brand moves. This keeps animation intentional rather than decorative.

Design handoff and launch support

We deliver annotated files, component libraries, and a short usage guide so the team can build and ship without guesswork. We stay available during the launch week for fixes and adjustments.

Designer workspace with color swatches and typography sketches spread across a desk

Who we are and how we work

MyVega Group is a creative portfolio studio based in Mumbai, focused on digital product design and brand identity for consumer-facing brands and cultural projects. We pair editorial precision with hands-on craft, moving from research and wireframes to visual language, art direction, and launch support.

We work with founders, marketing leads, and cultural institutions that need a clear design voice rather than a generic template. Our process starts with listening: understanding the audience, the product constraints, and the story the brand wants to tell. From there we build systems that hold up in real use, not just on a moodboard. Each engagement is documented as a case study, so you can see how a decision was made, what changed during testing, and what the outcome looked like after launch. We keep the work honest: if a usability issue surfaced in research, we show how it shaped the final interface. If a brand direction shifted mid-project, we explain why. The studio is deliberately small. That means the people you meet in the first call are the ones doing the work. No account managers translating feedback, no handoffs between departments. Just a focused team that cares about the details and stays accountable until delivery.

What we bring to a project

  • User research and usability testing grounded in real product constraints
  • Wireframes and interactive prototypes that clarify scope before visual design
  • Visual language systems: typography, color, layout, and component rules
  • Art direction for photography, motion, and launch campaign assets
  • Documented case studies with measurable outcomes and honest process notes

People behind the work

Founder & Creative Director

Usman Ramachandran

Leads the studio's brand identity and art direction practice. Fifteen years across consumer tech and cultural institutions, with a focus on building visual languages that hold up in motion, print, and interface. Oversees every project from the first research session to the final launch review.

Head of Product Design

Rajendra Chana

Runs the product design track, from early wireframes to shipped interfaces. Background in mobile apps and design systems for growing teams. Keeps the studio's process honest: usability testing before polish, clear documentation after delivery.

Motion & Interaction Lead

Meera Krishnan

Builds the interactive and animated layers of the studio's work. Trained in editorial design, now focused on styleframes, micro-interactions, and exhibit experiences. Works closely with developers to make sure what looks good in a mockup also feels right in the browser.

Strategy & Research

Arjun Mehta

Runs user interviews, competitive audits, and workshop facilitation for client projects. Turns raw findings into clear creative briefs that the design team can act on. Keeps the studio grounded in evidence rather than assumptions.

Production & Delivery

Priya Nair

Manages timelines, asset handoff, and client communication across active projects. Background in brand production for retail and hospitality. Makes sure the studio's work ships on schedule without cutting corners on quality.

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